{"id":3392,"date":"2024-02-21T12:09:32","date_gmt":"2024-02-21T06:39:32","guid":{"rendered":"https:\/\/journal.ipem.edu.in\/education\/?page_id=3392"},"modified":"2024-03-05T12:25:30","modified_gmt":"2024-03-05T06:55:30","slug":"identifying-the-online-shopping-style-of-young-consumers-with-speacial-refernce-to-delhi-ncr","status":"publish","type":"page","link":"https:\/\/journal.ipem.edu.in\/management\/identifying-the-online-shopping-style-of-young-consumers-with-speacial-refernce-to-delhi-ncr\/","title":{"rendered":"Identifying the online shopping style of young consumers with special reference to Delhi NCR"},"content":{"rendered":"\t\t
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Identifying the online Shopping Style of young Consumers with Special Reference to Delhi NCR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t Disha<\/em><\/a>, Jyoti<\/em><\/a>, Dr. Shikha Mittal<\/em><\/a>\r\n\r\n\r\n\r\n\r\n\r\n

Vol 17 , Issue 1 , July 2023<\/a> | <\/span>Pages: 1-09\r\n <\/p>\r\n \r\n \r\n\r\n

Published Online: July, 2023<\/span><\/p>\r\n

Download Article<\/a><\/p>\r\n \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n \n \n \n Author Affiliations<\/span> <\/li>\n
  • \n \n \n \n Abstract<\/span> <\/li>\n
  • \n \n \n \n References<\/span> <\/li>\n
  • \n \n \n \n Citation<\/span> <\/li>\n <\/ul>\n <\/div>\n \n
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    Author Details<\/b><\/p>\n

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    1. <\/b>Disha, MBA Ist year student, RKGIT Ghaziabad<\/div>\n
    2. <\/b>Jyoti, MBA Ist year student, RKGIT Ghaziabad<\/div>\n
    3. <\/b>Dr. Shikha Mittal, Associate Professor, RKGIT Ghaziabad<\/div>\n<\/div> <\/div>\n\t\t \n
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    The majority of Indian online shoppers are young individuals. The goals of this study are to identify the\ncharacteristics of adolescent internet users’ consumer decision-making processes and to develop a profile of\ntheir online buying preferences. The research goals were achieved using a quantitative research strategy. 100\npeople who are members of Generation Z and Millennial buy products through e-commerce in Delhi NCR and\nreplied to questionnaires distributed via social media, which served as the major source of data for the study.\nConsumer Style Inventory (CSI) was the foundation for the survey questions. Through factor analysis, seven\nfeatures of young customers’ online buying habits were discovered. The results of this study show that young\ncustomers choose high-quality products, look for amusement when buying, and are impulsive. They also have\na hedonic online purchasing style. Consumers in their 20s and 30s are crazy about novelty and branded goods.\nThey are loyal to specific brands and shops even if they usually struggle to choose online stores and products.\nThis study bridges the knowledge gap by offering a more thorough understanding of online buying\npreferences, with implications for taking purchasing preferences into account when marketing products and\ncreating the user experience and shopping experience of a website that sells goods online.\n<\/p>\n

    Keywords<\/p>\n

    Consumer behavior, young consumer, online shopping, shopping style.<\/p> <\/div>\n\t\t \n

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      Disha , Jyoti , Mittal(2023). Identifying the Online Shopping Style of Young Consumers with Special Reference to Delhi NCR. Issue No. 1. Vol. 17 p. 1-09<\/p> <\/div>\n\t\t <\/div>\n <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Identifying the online Shopping Style of young Consumers with Special Reference to Delhi NCR Disha, Jyoti, Dr. Shikha Mittal Vol […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3392","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/pages\/3392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/comments?post=3392"}],"version-history":[{"count":5,"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/pages\/3392\/revisions"}],"predecessor-version":[{"id":3726,"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/pages\/3392\/revisions\/3726"}],"wp:attachment":[{"href":"https:\/\/journal.ipem.edu.in\/management\/wp-json\/wp\/v2\/media?parent=3392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}