A Study of Mobile Banking & its Impact on Consumer Satisfaction With Reference to Agra City

IPEM Journal Management > A Study of Mobile Banking & its Impact on Consumer Satisfaction With Reference to Agra City

A Study of Mobile Banking & its Impact on Consumer Satisfaction With Reference to Agra City

Dr. Shekhar Gupta

Vol 17 , Issue 1 , July 2023 | Pages: 35-43

Published Online: July, 2023

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Author Details

1. Dr. Shekhar Gupta, Assistant Professor, Agra Public Group of Institutions, Agra

Mobile Banking is a prominent as well as a known tool of banking, increase in number of Smartphone user and internet user. M-Banking is a fastest adopted technology in the today’s digitalised world. M-Banking is a concept that are used for doing banking transaction such as balance enquiry, transfer of funds, investment avenues, bill payments through smart phone. Adoption rate of M-Banking phase is getting high pace in many countries like India, china and many more. Mobile-banking removes the space & time constraints from different banking transactions. Internet banking also helps the customer to access their banking facility anytime and anywhere. Customer satisfaction is major key factor for transforming the traditional banking to technology banking. Customer satisfaction is a major aspect as to how the services provided by the organizations should meet the expectations as well as should also exceed the expectations of the customer. If the customer expectations of safety, reliability, security & trust etc. are met by the services then we will say that, more consumers will connect with into M-banking (and if the expectations will not met then we will say that customer satisfaction is low. This study mainly focuses the customer awareness for Mobile Banking Services, most influential factor of M-Banking for customer satisfaction and barriers for adopting Mobile Banking Services. A finding of study entirely depends on effective analysis and interpretation.

Keywords

M-banking, satisfaction, awareness, internet banking and Customer
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Gupta(2023). A Study of Mobile Banking & its Impact on Consumer Satisfaction With Reference to Agra City. Issue No. 1. Vol. 17 p. 35-43