Abstract
The Indian mutual fund industry has experienced substantial growth over the past decade, driven by increasing financial inclusion, digital investment platforms, and regulatory reforms. Despite this expansion, investor decision-making continues to be shaped by psychological and emotional factors that deviate from rational finance assumptions. This study examines the role of behavioral biases in mutual fund investment behaviour in India using a Systematic Literature Review (SLR) and secondary data reported by the Association of Mutual Funds in India (AMFI) and the Securities and Exchange Board of India (SEBI).
Keywords
- Behavioral Finance
- Mutual Funds
- AMFI Data
- SEBI Reports
- Herding Behaviour
- Recency Bias
- Overconfidence
- SIP Behaviour
- Loss Aversion
- Investor Psychology
How to cite
Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.
References (2)
- 1.Dr. Sachin1 Associate Professor, Dr. Akhilesh Das Gupta Institute of Professional Studies, New Delhi, Email: sachinjindal50@gmail.com
- 2.Mr. Amit Yadav2, Research Scholar, Management Discipline, IGNOU, New Delhi