Abstract
The integration of Artificial Intelligence (AI) into marketing has marked the beginning of a new era characterized by data-driven decision-making, hyper-personalization, and predictive consumer engagement. In today’s highly digital marketplace, AI technologies play a crucial role in reshaping how marketers analyze, connect with, and influence their target audiences. This paper examines the transforming landscape of marketing in the era of Artificial Intelligence, highlighting the diverse opportunities AI offers to improve marketing effectiveness, while also addressing the ethical, social, and operational challenges arising from its swift adoption. Artificial Intelligence enables marketers to analyze massive datasets, extract actionable insights, and tailor marketing strategies with unprecedented precision. From automated content creation and voice search optimization to dynamic pricing and sentiment analysis, AI facilitates efficiency and relevance at every stage of the customer journey.
Keywords
- Artificial Intelligence
- Predictive Analytics
- Challenges
- Opportunities
How to cite
OECD. (2023). Artificial intelligence and data governance in digital marketing. OECD Publishing.
References (2)
- 1.Mr. Anurag SharmaAssistant Professor, Milestone Institute of Professional Studies, GhaziabadEmail ID: anurag9818@gmail.com
- 2.Mr. Prashant TomarAssistant Professor, Sunder Deep Group of Institutions, GhaziabadEmail ID: prashantomar@sunderdeep.ac.in